GDPR + BDSG
German law is the strictest baseline, we build to it as our default, not the local minimum.
The proprietary consumer research panel built for quality, coverage and speed
A panel with 7 quality layers that delivers feasibility in less than 10 seconds.
150+countries covered
10M+active respondents
2.8%reconciliation rate
100K+
50K+
20K+
10K+
Under 10K
Not covered
Gender
Female Male
Age
How we manage our panel
We apply the methodological standard for continuous panel management.
The panel lifecycle
What happens to a respondent
Identity and device checked at registration
Starts in quarantine: internal surveys before any client study
VPN, proxy and suspicious-IP checks, from day one and continuously
Answers profiling questions on key demographics first
Behavioral and attitudinal data added with every interaction
Live answers cross-validated against the stored profile
Paid even when they do not qualify
Rewarded for quality behaviour, not volume
Gets a reply from panel support in about 1h 30m
Re-asked when a profile answer expires
Volatile attributes refreshed every 3 to 6 months
Quality score updated on every participation
Removed after 3 months of inactivity
Suspended automatically when the quality score drops below threshold
Reviewed by the Panel Quality team when automation can’t decide
7 layersof screening before and during every study
A layered defense for fraud prevention
Every respondent is screened at entry, scored continuously, and re-evaluated throughout by AI assisted review with human oversight.
Seven layers, one respondent0 / 7 passed
1Fraud & bot defenseVPN, proxy and suspicious-IP checks, running continuously
2Initial quarantineInternal surveys before accessing any live client study
3Continuous quality scoringA live quality score, updated on every participation
4Open-ended response checksGibberish and AI coherence checks on every free-text answer
5Profile cross-validationLive responses checked against stored panel history
6Score-based re-quarantineBelow-threshold respondents auto-suspended before studies
7Human reviewPanel Quality team reviews what automation can’t resolve
Across all delivered studies
2.8%
reconciliation rate
compared to 5% industry average
compared to 5% industry average
Our standard for panel profiling & recruitment
We profile our respondents continuously to enable accurate feasibility and AI-driven profile cross-checking.
Panel profiling
95%
profiled panel on key demographics
DemographicBehavioralAttitudinal
Diverse recruitment sources
Targeted campaigns, social media, and partnerships with local and global sites and apps ensure diversity and balance.
Verified at entry
Identity and device checks happen at registration, before anyone gets profiled or invited.
Question-level expiration timeframe
Key profile fields are refreshed regularly, based on the natural expiration cycle of different data points.
Continuous profiling
Behavioral, demographic and attitudinal data are layered in over time, giving richer targeting with every interaction.
Fair incentives and positive experiences keep our respondents engaged
Respondent engagement
A panel people come back to
- Mobile-first panel & survey experience.
- Panel support replies to respondent tickets in about 1h 30m.
- Automated end-respondent survey rating.
4.6 / 5
respondent satisfaction on Trustpilot
Fair incentives
Paid for their time, not for volume
- Respondents are paid even when they do not qualify.
- Rewards are tied to quality behaviour, not volume.
- Higher-value studies unlock as respondents build a record.
~1.2M+
monthly screen-outs and quota-fulls rewarded
Panel health & maintenance
A trustworthy, healthy consumer panel is the result of continuous profile verification and refreshments.
Panel growth
Continuous targeted panel recruitment
- Recruitment for representativity
- Recruitment to balance demand
- Recruitment on request
Panel refresh
Active respondents with up to date profiling
- Remove inactive respondents every 3 months
- Volatile attributes refreshed every 3-6 months
- Per-question expiration triggers a re-ask
We develop in-house market research solutions for our clients
Make Opinion Next is our own sample and survey platform: feasibility, pricing, fieldwork and results in one place, built and maintained in-house so improvements ship continuously.
01 · The platform
Make Opinion Next
Our proprietary platform: survey design, real-time feasibility and pricing, live field tracking, multi-country in one interface, and results dashboards. All in one place.
02
API-ready, end to endClean API-to-API integrations, including buy-sample connections where your system triggers a study and data flows back automatically. Typical timeline: 2-3 weeks from scoping to live.
03
Continuous deploymentAgile release cycle. No waiting for the next version. Improvements ship based on real client usage, not annual roadmaps.
04
Compliance built inGDPR, BDSG, CCPA and LGPD enforced at the infrastructure level, not bolted on.
We own the panel, so we control the cost
Because we own the panel, the software and the process end to end, there are no middlemen and no markup. We pass the saving to you.
The model
Pay per project.
Nothing else.
Nothing else.
- No subscription fees
- No minimum fees
- Flexible invoicing system
01
No interim, no markup feesWe own, profile and maintain our panel end to end.
02
No fees for platformMake Opinion Next is ours, built and maintained in-house, with no licensing costs added to your quote.
03
No fees for managed servicesWe understand the complexities of working with multiple suppliers, so we don’t tax you for operations. Support is a value add.
04
No project minimum feesWe know how hard those last 10 completes are; we support you with zero fees.
05
Free expert account managementPeople with sampling expertise help you shape field strategy and expedite critical projects.
Respondents can access, update or delete their data at any time.
LGPD · CCPA · PDPA
Local regulation applied per market, automatically, no grey areas across borders.
Zero sharing
No third-party data sharing. No exceptions, in any market.
Enforced at infrastructure level
GDPRBDSGCCPALGPDPDPA
Ready when you are
Put our panel, platform, and people to work with a study that's already in your pipeline.
Buy sample from us
