UNBONDED: The Decline of Human Relationships? 3 September, 16:25–16:45 Auditorium 3 · Core stage Keynote ESOMAR Valencia
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ESOMAR LATAM · Best Methodology Paper
UNBONDED: The Decline of Human Relationships?
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Because we own the panel, the tech and the expertise, you don't have to choose between quality, speed and pricing.

Quality7 layers of fraud defense
2.8%
reconciliation rate
Speedlaunch by yourself in minutes
<10s
feasibility and pricing
Pricingno fees outside of sample cost
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We see quality differently

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Respondent engagement
We keep good respondents in
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  • Engaged respondents give longer, more thoughtful answers.
  • Incentives are paid out for screen-outs and quota fulls.
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Trustpilot
Fraud prevention
We keep the bad actors out
  • Quarantine and checks before any live study.
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97.2%
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How we reach insights in 48 hours for 80% of projects

Most of the delay in traditional research isn't collecting the responses. It's everything around it.
Make Opinion closes that gap.

What happens
Define audience, completes and length of interview for your first market
Instantly see feasibility and cost for your market setup
Easily duplicate your first market setup
Questionnaire drafted by AI, or imported from your file
Survey tested in your first market
Cross-market AI translation before soft and full launch
Respondents are invited by profile
Fraud, speeders and inconsistent answers are caught
Field closes at target, about one day after launch
Live dashboard: filters, crosstabs, charts
Open ends coded by AI, reviewed by our team
PPT report ready to present
Live feasibility
MarketFeasibility
🇩🇪Germany·
🇬🇧United Kingdom·
🇺🇸United States·
🇯🇵Japan·
🇧🇷Brazil·
under 10 sbrief to price and feasibility
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We develop in-house market research solutions for our clients

Make Opinion Next is our own sample and survey platform: feasibility, pricing, fieldwork and results in one place, built and maintained in-house so improvements ship continuously.

01 · The platform
Make Opinion Next

Our proprietary platform: survey design, real-time feasibility and pricing, live field tracking, multi-country in one interface, and results dashboards. All in one place.

02
API-ready, end to endClean API-to-API integrations, including buy-sample connections where your system triggers a study and data flows back automatically. Typical timeline: 2-3 weeks from scoping to live.
03
Continuous deploymentAgile release cycle. No waiting for the next version. Improvements ship based on real client usage, not annual roadmaps.
04
Compliance built inGDPR, BDSG, CCPA and LGPD enforced at the infrastructure level, not bolted on.

Researchers trust Make Opinion for any study or use case

TrackersRecontactsConcept testingPrice analysisNat-rep programsUX researchPackage design testingBrand sentimentMulti-country studiesSample design
Case study  ·  AnonymizedMarket research agencies
Can one monthly tracker hold the same shape in 18 markets?
Global research agencySample onlyTrackerMulti-country

Objective: Monthly brand tracker, same read every wave.

Target: EV owners.

Markets: 18.

Incidence: 30%.

LOI: 12 min.

Completes per wave
14.400
On date
14 / 14
Quota relaxations
1
Case study  ·  AnonymizedMarket research agencies
Can you hold a nat-rep distribution for 40.000 completes in Brazil?
Insights platformSample onlyRecurring batchesNat-rep

Objective: Train an AI model on a nat-rep distribution.

Target: Gen pop 18+, single-use panelists.

Market: Brazil.

Incidence: 100%.

LOI: 5 min.

Completes
40.000
Accepted Completes
96.1%
CPI
€0.91
Case study  ·  AnonymizedBrands and insights teams
Why wasn't the online shop converting despite strong store traffic?
European retailerDIYSample design12 countries

In a fully DIY capacity, the customer designed a multi-market sampling architecture to hit four distinct shopper profiles, with nat-rep distribution by design. Shared a single global dashboard with cross-market comparisons.

Speed
9 days
Accepted Completes
99.7%
CPI
€1.24
Case study  ·  AnonymizedBrands and insights teams
Which slogan will actually stick with shoppers?
European snacking brandDIYManage fieldwork9 countries

In a fully DIY capacity, the customer ran a sequential monadic claim test across five slogans, measuring fit, emotional resonance, brand alignment and category attribution, with both closed-scale and open verbatim layers to understand the why behind each score.

Speed
1 day
Accepted Completes
99.9%
CPI
€1.18

Everything in one place

Run projects through one market research platform, one panel and one account team, from survey design to results.

The panel
Proprietary panel
  • 95% profiled, refreshed continuously
  • Fair incentives, even for screen-outs
  • Recruited from diverse sources
The platform
Make Opinion Next
  • One interface
  • API-ready, end to end
  • Continuous deployment
The people
Experienced researchers
  • Sampling expertise
  • Research expertise
  • Switch from DIY at any point
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What researchers who field with us have to say

I am thrilled with Make Opinion's fast delivery of high-quality survey participants on a global scale.”

Anna Malitka Anna MalitkaSenior Director at Cint

Make Opinion compressed weeks of research into 48 hours. That's rare.”

Maurice Zengel Maurice ZengelHead of Strategic Projects, Quirion Bank AG
200K+
surveys conducted
25M+
completes delivered
4.7/5
client satisfaction
310k
respondents rewarded every month

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