Concept Testing
Imagine ideas.
Validate concepts.
Build products.

Identify customer needs and preferences, so that you can build products for real needs. Start a Concept Test survey today.

Evaluate concepts viability

Successful products solve real-life problems for your customers. Understand interest in product ideas, product feature preferences, and the importance of each feature

Concept Test
  • Assess viability of new products
  • Improve existing offerings
  • Identify customer needs
Idea Screening
  • Evaluate product ideas
  • Identify promising products
  • Understand demand and feasibility
MaxDiff Question
  • Identify consumer preferences
  • Understand most and least appealing features of a product

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