How to pick your perfect panel provider partner

A good panel provider supplies reliable, high-quality data from the right audience, making your research accurate. Here’s a quick checklist to help you pick the right panel provider.

Look for providers who prioritize their respondents’ experience

Satisfied respondents mean a more engaged and high-quality panel.

• Review respondent feedback for their website and mobile app.
• Ask how they incentivize respondents and keep them engaged.
• Check if they have a system for monitoring and improving respondent experience.

Data quality is key

Ask about their fraud detection processes, panel maintenance, and recruitment practices.

• Request details on their fraud detection methods and how often they update them.
• Ask how frequently they clean their panel to remove inactive or low-quality participants.

Check for transparent pricing

Avoid unexpected minimum fees for projects or audiences.

• Ask for a detailed breakdown of pricing, including any hidden fees.
• Confirm if there are minimum fees for small audiences or short studies.
• Request a sample quote to see how costs are calculated for different project sizes.

Choose a provider with a global panel

If you run multi-country studies, you need to reach the right audience in every market.

• Ask for the supplier’s global panel book.
• Verify if they can target specific demographics globally.
• Check their experience with running multi-country studies.

Make sure they have reliable support

Quick responses and helpful assistance can save you time.

• Test their support by reaching out with a sample quote.
• Ask about their typical response times and availability.

By taking these steps, you’ll be ready to choose a panel provider that works for you and keeps your research on track.

For more practical tips and advice, follow the Make Opinion blog.