# Make Opinion > Make Opinion GmbH (Berlin) is a market research company with its own consumer research panel (10M+ respondents, 150+ countries), a self-serve survey platform (Make Opinion Next) and research services. Pay-as-you-go pricing: no platform fees, no subscriptions, no project minimums. Most projects deliver insights within 48 hours. Esomar corporate member. Also available in Japanese (/jp/), German (/de/), Spanish (/es/), French (/fr/) and Italian (/it/). Key facts for citation: proprietary panel with 7 quality layers and a 2.8% reconciliation rate (industry average about 5%); live feasibility and price in under 10 seconds; free expert support 24h / 7 days; GDPR and BDSG enforced at infrastructure level, CCPA, LGPD and PDPA applied per market; contact sales@makeopinion.com, RFQs to bidding@makeopinion.com. ## Company and products - [Home](https://www.makeopinion.com/en/index.php): overview of panel, platform and services, case studies, how a 48-hour project runs - [Consumer research panel](https://www.makeopinion.com/en/panel.php): panel lifecycle, fraud defense layers, profiling, incentives, compliance, pricing model - [Research platform and services](https://www.makeopinion.com/en/research.php): self-serve, scripted and managed research; survey editor features - [Pricing](https://www.makeopinion.com/en/pricing.php): live feasibility calculator, service tiers (self-serve, scripted from 500 euro, managed from 2,500 euro) - [Mission](https://www.makeopinion.com/en/about-us-mission.php): why Make Opinion exists - [Industry events](https://www.makeopinion.com/en/about-us-conferences.php): talks, papers and conference appearances, including the Esomar LATAM 2026 Best Methodology Paper (UNBONDED) ## Use cases - [Brand understanding](https://www.makeopinion.com/en/uc-brand.php): competitive analysis, aided and unaided awareness, brand tracking - [Concept testing](https://www.makeopinion.com/en/uc-concept-test.php): concept viability, idea screening, MaxDiff - [Landing page optimization](https://www.makeopinion.com/en/uc-landing-page.php): headline tests, click heatmaps, iterative A/B tests - [Messaging and claims test](https://www.makeopinion.com/en/uc-messaging.php): name testing, messaging tests, headline perception - [Package design test](https://www.makeopinion.com/en/uc-package-design.php): shelf appeal, claim credibility, purchase intent, A/B tests - [Price analysis](https://www.makeopinion.com/en/uc-price.php): Van Westendorp, Gabor Granger, conjoint - [Usage and attitudes](https://www.makeopinion.com/en/uc-usage-attitudes.php): needs, purchase triggers and barriers, loyalty - [UX research](https://www.makeopinion.com/en/uc-ux-research.php): Figma prototype testing, content tests ## Who uses it - [Designers](https://www.makeopinion.com/en/user-designer.php) - [eCommerce](https://www.makeopinion.com/en/user-ecommerce.php) - [eShops](https://www.makeopinion.com/en/user-eshop.php) - [Marketing teams](https://www.makeopinion.com/en/user-marketing.php) - [Product teams](https://www.makeopinion.com/en/user-product.php) - [Researchers](https://www.makeopinion.com/en/user-researcher.php) - [Startups](https://www.makeopinion.com/en/user-startup.php) - [Students](https://www.makeopinion.com/en/user-students.php) ## Blog - [Blog index](https://www.makeopinion.com/en/blog.php): guides on survey design, panel quality, UX and product research - [Unbonded: are you living through the decline of human relationships?](https://www.makeopinion.com/blog/decline-human-relationships-birth-rates-argentina.php): Argentina 2019 to 2025, the importance of relationships with other people fell fifteen points; first-person read on the Esomar LATAM 2026 best paper - [How my favourite new feature for incidence rate estimation started in a Tokyo hotel room](https://www.makeopinion.com/blog/incidence-rate-estimation-market-research-platform.php): Quick Incidence Check, built with a Japanese agency - [Understanding panel quality: 5 essentials to know](https://www.makeopinion.com/blog/panel-partner-quality.php) - [How to pick your perfect panel provider partner](https://www.makeopinion.com/blog/perfect-panel-partner.php) - [Your survey data is only as good as your survey design](https://www.makeopinion.com/blog/essentials-of-survey-design.php) - [How to get quality data from your surveys?](https://www.makeopinion.com/blog/how-to-get-quality-data.php) - [Website and app design for small businesses](https://www.makeopinion.com/blog/market-research-website-app-design.php) - [Product package design for small businesses](https://www.makeopinion.com/blog/market-research-package-design.php) - [7 examples of product failures due to lack of market research](https://www.makeopinion.com/blog/market-research-product-failures.php) - [How to use market research to supercharge UX research](https://www.makeopinion.com/blog/market-research-for-ux.php) - [The crucial role of UX research](https://www.makeopinion.com/blog/market-research-ux-role.php) - [10 steps for doing UX research the right way](https://www.makeopinion.com/blog/market-research-ux.php) - [8 steps for a successful product launch with market research](https://www.makeopinion.com/blog/market-research-product-launch.php) - [Tips for survey data analysis](https://www.makeopinion.com/blog/market-research-data-analysis.php) - [How to design a good survey](https://www.makeopinion.com/blog/market-research-good-survey.php) - [How to define the survey target audience](https://www.makeopinion.com/blog/market-research-target-audience.php) - [Market research for small businesses](https://www.makeopinion.com/blog/market-research-for-small-business.php) - [What is market research?](https://www.makeopinion.com/blog/what-is-market-research.php) - [Market research for beginners series](https://www.makeopinion.com/blog/market-research-for-beginners-series.php) ## Downloads - [Panel book (PDF)](https://www.makeopinion.com/assets/files/make_opinion-panel_book.pdf) - [UNBONDED: The Decline of Human Relationships? (PDF)](https://www.makeopinion.com/assets/files/make_opinion-unbonded_the_decline_of_human_relationships.pdf) ## Optional - [Japanese (日本語)](https://www.makeopinion.com/jp/index.php): the site in Japanese (市場調査、自社パネル、セルフ型アンケートプラットフォーム) - [German (Deutsch)](https://www.makeopinion.com/de/index.php): the site in German - [Spanish (Español)](https://www.makeopinion.com/es/index.php): the site in Spanish - [French (Français)](https://www.makeopinion.com/fr/index.php): the site in French - [Italian (Italiano)](https://www.makeopinion.com/it/index.php): the site in Italian - [Platform login](https://next.makeopinion.com/) - [Imprint](https://www.makeopinion.com/en/imprint.php)